243108 - Market Research Specialist Conduct qualitative and quantitative research to assist marketing teams; and analyze the industry trends, competitors’ activities and consumers’ preferences to support marketing initiatives and campaigns.
Main Tasks:
Manage the collection of data on consumers’ preferences, competitors’ marketing initiatives, and other dynamics that affect marketing; and design and supervise the questionnaires and surveys.
Train the field researchers on the process of filling out and distributing the questionnaires; analyze the data using statistical methods.
Measure the effectiveness of marketing and advertising campaigns; and identify the factors that influence marketing effectiveness.
Provide the marketing teams with advice based on the research findings; prepare the reports; and recommend future marketing campaigns.
Analyze the data to identify the problems or opportunities for marketing teams; identify the emerging trends; and divide the clients, competitive pressures, and other relevant developments.
Educational Level:
Educational Field:
Marketing and advertising
Skills:
Ability to build relationships
Technical skills:
Marketing (market communication)
